With Audi and Verba, the legend of Nuvolari returns for the Formula 1® Italian Grand Prix at Monza.

For the Italian Grand Prix, Audi celebrates the legacy of Tazio Nuvolari with a new campaign created by Verba, accompanying the launch of Audi Nuvolari, the model that brings the four rings' motorsport experience to the road.

The campaign opens with "The Comeback," a journey back to the origins of the Nuvolari legend: a name capable of transcending eras and inspiring automotive evolution, returning today to embody the essence of Audi's avant-garde spirit.

The story then unfolds across three locations symbolic of this story. It begins in Mantua, the city that holds the Italian spirit of art and passion at the heart of his legend, before moving to the historic Monza circuit, where in 1938 the driver claimed victory at the wheel of the Auto Union Type D — the four-ring car that once again takes center stage here alongside Audi Nuvolari. The journey concludes in Milan, chosen to tell how this story has become a global icon of excellence and performance today.

The message that ties every element of the storytelling together, "When the track ends, the legend begins," captures the essence of a legacy that goes beyond competition.

The campaign is on air on TV and across the brand's digital and social channels.