Disaronno International
28 July 2026
BBDO Italy and Integer create Disaronno International's Global Marketing Experience 2026
, the Spirits division of Disaronno Group—a diversified multinational operating in the Spirits, Wines and Ingredients sectors—following a pitch, appointed BBDO Italy and Integer, both part of Omnicom Group, to conceive and deliver the event held in mid-June at Forte Village in Pula, Sardinia, for the Global Marketing Experience 2026.
The three-day immersive event brought together representatives from the Group's teams across different markets, along with international partners. The programme focused on updates to the company's global strategy and future outlook, while also showcasing the evolution of the Group's portfolio across both the liqueurs and whiskey categories, with particular attention given to Amaro Averna, the brand most recently added to the portfolio.
Among the highlights of the Global Marketing Experience 2026 was a celebratory evening dedicated to the world of Disaronno. The beach party transformed the shoreline into an authentic, immersive experience, blending a relaxed atmosphere with Mediterranean-inspired details, alongside a striking scenic portal inspired by the iconic silhouette of the Disaronno bottle, embodying the spirit of "the Dolce Side of Life."
The entire project was conceived and executed to encourage dialogue among international teams, strengthen the sense of belonging, and deliver an experience fully aligned with the premium, contemporary identity, combining strategic content, brand storytelling, and highly engaging signature moments.
