Fastest Fan

Volkswagen celebrates 50 years of Golf GTI with a high-speed activation.

To mark the 50th anniversary of the Golf GTI, Volkswagen and Bernbach have created a special speed-inspired activation to celebrate one of the German brand’s most iconic performance cars, while directly engaging its community of enthusiasts.

A challenge that brings the GTI spirit from the road to social media: the fastest users to comment on a post published by Volkswagen Italia will have a better chance than others to enjoy an exclusive experience behind the wheel of the New Golf GTI Edition 50 at the Modena Circuit on September 27.

The initiative offers a unique opportunity to drive the Golf GTI in the environment that best reflects its true character, experiencing first-hand the excitement that has made it a benchmark for driving enthusiasts for the past 50 years.

The activation is part of the final stage of a project created together with Motor1, a four-stop roadshow dedicated to the GTI community, ending with a special track day in Modena. The event is designed to bring enthusiasts together to celebrate
50 years of the Golf GTI and share their passion for a model that has become a true hot hatch icon.

Through this activation, the brand reinforces its commitment to creating experiences that bring people closer to the world of Volkswagen, giving its community an exclusive opportunity to celebrate 50 years of the Golf GTI and a story that continues to inspire generations of drivers.

CREDITS:

Agency: Bernbach

Chief Creative Officer: Luca Cortesini

Executive Creative Director: Gabriele Caeti​

Creative Directors: Giorgio Fresi, Lorenzo Marzetti​

Art Directors: Chiara Bellini, Tancredi Coco
Copywriters: Francesco Biondo, Maria Vittoria Ventra

Account Director: Jasmine Minetto
Senior Account Manager: Cecilia Albini​

Social Media Supervisor: Fabrizio Lauretta​

Social Media Specialist: Martina Albanese

Community Manager Junior: Marta Ianni
Production company: Live Content Creator Production

Event: Motor1