“MACAN YOU BELIEVE IT?”. AN UNBELIEVABLE MARKET EDITION FROM PORSCHE ITALIA AND BBDO

A multi-channel campaign showcases the benefits of Macan E-motion, the exclusive market edition created by Porsche for the Italian market.

Porsche Italia introduces Macan E-motion, an exclusive market edition designed specifically for Italy, supported by a new multi-channel campaign created by BBDO.

The offer combines a range of customer benefits designed to make the purchase decision easier and more reassuring, together with an exclusive configuration featuring distinctive design elements and premium equipment.

The uniqueness of the offer inspired the campaign’s creative concept: “Macan you believe it?” A playful and provocative pun that combines the model’s name with an expression of delighted disbelief, creating a consistent thread across every campaign touchpoint.

“Macan E-motion is built around a tangible and highly competitive offer for the automotive market,” says Serena Di Bruno, Chief Creative Officer at BBDO. “Our challenge was to translate that exceptional value into an idea that is simple, direct and memorable.”

The campaign has been rolled out across radio, digital, social media and print.