November is Volkswagen’s Young Black Month.

To introduce this new initiative dedicated to under-35s, designed to make Volkswagen technology even more accessible throughout November,
we developed an integrated campaign that highlights a new side
of the New T-Cross, the “More than one thing” City SUV: its Young one.

This new facet adds to the model’s many personalities and comes to life across TV, radio, digital, social media and VOL, through content that reinterprets the concept with a touch of irony and creative formats tailored to each platform.