The Comeback

"The Comeback" tells the story of the return of a legend, that of Tazio Nuvolari, who today continues to express technique, emotion and performance through the Audi Nuvolari. His story was born on the track, but his legend reached everywhere, just as Audi's avant-garde brings the experience of racing onto the road as well. The campaign retraces this journey through automotive evolution, from the most advanced technologies derived from motorsport, back to Tazio Nuvolari's triumph on the Monza circuit, the result of passion, ingenuity and the drive to push beyond limits. Values that live on today in the four-ring model that bears his name.

The story continued on social media in the places that witnessed the birth and consecration of his legend, from Mantua to Monza and, finally, Milan. And on billboards, during the Italian Grand Prix, the very same place where this legendary story began almost a century ago.