MORE THAN ONE THING

Repositioning the new T-Cross to connect with women and millennials through a fresh, contemporary approach. That was the challenge behind the 360°campaign we developed for Volkswagen.

We started with a simple truth: no one is ever just one thing. We all have different sides to who we are, passions and personalities that coexist and evolve over time. From this insight came a campaign celebrating the freedom to be everything you want to be, without having to choose.

“More than one thing” captures this vision, becoming the idea at the heart of an integrated campaign spanning TV, digital and social media.