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ACE Formula Anti-Odio

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Together with Retake, ACE has developed a formula to tackle the toughest stain: hate. For the first time, we’ve created a special edition for volunteers rather than a household product, designed to erase discriminatory graffiti from our city walls.

Starting with four stories and four tags to erase, this campaign aims to involve all of Italy: because a cleaner city is a freer society.