Remote climate control

To showcase Volkswagen’s remote climate control function, we developed an instant social content in response to this period’s heat.

The campaign comes to life across the brand’s social channels, with a static post dedicated to the ID. Buzz, told through a thermal vision that transforms the image of the 100% electric Van into a map of warm and cool colours.

From social, the idea then evolves into an integrated campaign, with a digital execution through dedicated banners and print materials for the Volkswagen Commercial Vehicles dealer network.

The concept will also continue with a winter version, reversing temperatures and colour tones to showcase, season after season, the brand’s closeness to people’s everyday needs.