CoopVoce

CoopVoce’s new campaign, for Coop’s mobile network operator, explores how important it is to have certainties we can rely on in our everyday lives. Driven by the need to reconnect with the awareness of who his mobile operator is, the film’s protagonist embarks on a journey that is both introspective and adventurous, through spectacular landscapes and memorable encounters. Along the way, repeating the features of his mobile service like a mantra, he reaches a defining realization: the operator that gives you more is the one that gives you fewer worries.

Shot in Thailand, the film introduces the brand’s new positioning, “Fewer worries, more CoopVoce,” through a distinctive cinematic language, where irony, spirituality and adventure come together in an engaging and instantly recognizable story.