FIGC

In football, as on the streets, unity makes the difference. During the World Cup qualifiers, the renewal of the partnership between Volkswagen and FIGC was celebrated through a social campaign on Meta and TikTok, highlighting the connection between supporting the Azzurri and the new Volkswagen Super Hybrid, where combustion and electric come together, opening up a new way of experiencing mobility. The “Supporter of tomorrow” positioning thus found continuity in a project that combined passion and innovation.