INTESA SANPAOLO FOR X FACTOR

Intesa Sanpaolo presented its sponsorship of X Factor 2016 through a dedicated communication project.

For Intesa Sanpaolo, looking ahead meant standing alongside young people, their projects, their dreams and their challenges. This led to the sponsorship of X Factor 2016, with the aim of supporting anyone willing to put themselves to the test in order to achieve their personal or professional goals.

The collaboration was told through a series of spots aired during the show. The first execution focused on the stories, hopes, efforts and emotions behind each performance and contestant during the auditions, while the following ones tracked their journey towards the Live Shows.

A communication project that unfolded throughout the entire season of X Factor, highlighting its most important and emotional moments.