The electric for Totti - The electric for all

Volkswagen communicated its transition to electric mobility through an integrated project built around Francesco Totti, ambassador of the ID. family.

Starting from a simple insight – people always find excuses not to switch to electric – the project developed an ironic and accessible narrative in which Totti challenged common myths and cultural barriers around electric mobility.

Through a series of content, the storytelling unfolded across different layers: from everyday situations where the “Captain” questioned the most common excuses, to an experiential journey inside the Wolfsburg R&D center, where he explored and reinterpreted the technologies of the ID. range using his own direct and relatable language.