Miracle on the 34th Branch

ITA Airways captured the magic of travel during the holiday season with “Miracle on the 34th Branch”, a Christmas communication project built as a contemporary fairytale.

Starting from a universal insight – the desire to return to the people we love – the project turned travel into an emotional gesture, capable of bridging distance and connection.

Through a symbolic narrative, the story followed the journey of two gingerbread cookies, whose adventure became a metaphor for all reunions. A simple and relatable story in which anyone could see themselves.

The project placed the emotional value of departure and arrival at its core, showing how every journey, when driven by the heart, carries a special kind of magic.