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PROTECT THE LOVE
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PROTECT THE LOVE

ZURICH

Together with Zurich Connect we created “Protect The Love”, an activity aimed at combating discrimination and hatred towards the LGBT + community.

During Pride Week, we intercepted the most offensive comments and turned them into tangible support for the cause: every brand response to a hater was converted into a €1 donation to Arcigay, Italy’s largest association supporting the LGBT+ community.