DO
THINGS
QRistmas Jumper
subito
The Christmas jumper has always been the symbol of a gift chosen without much thought. Subito.it took it, stitched a QR code onto it, and reinvented it entirely: no longer something to hide at the back of the wardrobe, but a wishlist to wear and share. It's called QRistmas Jumper, and it turns the most dreaded gift of the year into a way to finally get what you actually want.
Epica Awards
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