#Rivoluzioneiliad

iliad brought a revolution to the Italian telecom market.

Falsehood: what people had become used to. Truth: what they actually needed. Revolution: the one that swept across Italy. This was the mantra of the fourth mobile operator at its arrival in the country: iliad, the young and innovative brand from France, chose to start from scratch and rethink everything, leaving behind the negative reputation that had eroded trust in telecom providers.

An ambitious mission, driven by the determination to turn the tables, rewrite the rules, and reshape the mobile telecommunications landscape. From this came an integrated communication campaign that positioned itself strongly, clearly expressing its message across all media, with the goal of building a relationship with consumers based on transparency and brand solidity.

#Rivoluzioneiliad became a promise of change, the ability to distinguish between fiction and honesty, and a message as simple as it was revolutionary: always tell the truth.