The Flat by Macan

How do you invite people to discover the new all-electric Porsche Macan — a car designed
to challenge expectations? You build a world for them to explore.

The Flat by Macan opened in Milan as an unexpected destination where art, design, music and lifestyle
came together in an immersive experience shaped by the car’s progressive spirit.

To introduce it to the city, we created a launch campaign with the same attitude: bold, intriguing, impossible to ignore.
A mysterious teaser phase built anticipation around something new taking shape in Scalo Farini.

Then, a vibrant communication system turned Macan into something to experience long before getting behind the wheel.