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The Gender Reveal Campaign
DO
THINGS

The Gender Reveal Campaign

Fondazione Libellula

EN

To talk about gender discrimination, the campaign opens with a moment everyone recognizes: the warm, almost tender atmosphere of a gender reveal party. But that warmth is precisely what makes the contrast more powerful — when the title card hits, it brings with it real data on discrimination, the kind that still shapes the lives of women and men today, especially in the workplace.