Tutti Testimonial

ACE is a love brand in the most literal sense: every Italian knows it and loves it. And it's precisely this trust in the product that inspires the integrated campaign 'Tutti Testimonial'.

The insight is simple: for a truly beloved brand, the best testimonial isn't a star, it's the people who use it every day. So, we flipped the classic celebrity endorsement logic: Claudio Bisio doesn't explain anything. He's the one being 'explained', wherever he goes.