BBDO Italy creative agency

Following its success in CoopVoce’s creative pitch, BBDO Italy has unveiled the mobile operator’s new brand campaign, marking the debut of both its refreshed strategic positioning and its new creative platform.The campaign unfolds across two films. The first has been on air since June 7 across TV, connected TV, digital channels and radio, while the second will launch during the summer. In both stories, the protagonists embark on a genuine journey of self-discovery as they try to remember who their mobile operator is. Their introspective quest ultimately leads them to a simple yet profound realization: the operator that gives you the most is the one that gives you the fewest worries. Throughout the films, the service’s key benefits are recalled and repeated by the customer-protagonists like a mantra.Reinforcing the concept is the brand’s new positioning and payoff, “Less Worries, More CoopVoce,” which takes both the characters and the audience on a cinematic journey through spectacular settings and memorable personalities. The result is a fast-paced, witty narrative that establishes a distinctive and instantly recognizable brand language.Both films were shot in Thailand and produced by Withstand with the support of Living Films, one of the country’s leading internationally recognized production companies. The campaign was directed by British filmmaker Josh Cohen, with cinematography by award-winning Director of Photography Aril Wretblad.SPOT 30” https://youtu.be/6oKNsc_arN8

The value of great stories lies not only in what they tell us, but also in their ability to stand the test of time, remaining as fresh as the day they were written and always ready to accompany us through every moment in life. This insight is the starting point for “Frozen Books,” Bennet’s new integrated campaign, through which BBDO continues its work alongside the brand to promote reading in Italy.Following numerous international and national accolades, including its success at the latest ADCI Awards, where the work won the Grand Prix and the agency and brand were named Agency and Client of the Year, Bennet and BBDO return on the occasion of Italy’s National Day for the Promotion of Reading, bringing books back into everyday life and doing so in the brand’s natural territory: the shopping experience.Great literary classics — stories with no expiration date, preserved through time — are displayed in the place where freshness, convenience and immediate availability naturally belong: the frozen food aisle. An unexpected way to draw people’s attention to books, presenting them as a “ready-made solution” for feeding the mind with ideas, reflections and emotions that remain relevant over time. Available for customers to purchase as usual, the books are arranged inside the freezers in categories reflecting the different moments and moods we all experience, helping everyone find the title that suits them best.The experience is completed by in-store communication materials and radio, and supported by a social and digital campaign linked to a dedicated section on the brand’s e-commerce platform, creating a fully integrated journey across offline and online touchpoints.“This is a journey of social responsibility,” says Riccardo Ranucci, Marketing Director at Bennet S.p.A., “that has been warmly received by our customers and has increased the brand’s visibility and perception, confirming not only the importance, but also the need for initiatives of this kind.”Luca Cortesini, CCO of Omnicom Advertising Italy, adds: “Following the many results we have achieved, including those at the latest ADCI Awards, which celebrated our work alongside Bennet, it is an honour to continue our commitment to supporting culture with a client that keeps growing and continues to believe in it as strongly and courageously as we do. We do it — and we will continue to do so, as we are already working on a new project — in the only way I believe is right: intelligently. Because initiatives designed to promote it have a duty to be intelligent themselves.”