DO
THINGS
Sputo
ADMO (Associazione Donatori Midollo Osseo)
An offensive gesture like spitting is transformed into one that saves lives. The campaign is built on this reversal to create a provocative narrative. In the spot, people appear to be spitting on certain individuals’ dreams and aspirations. A disrespectful action that, in the end, reveals the truth: that spit is actually a saliva sample that can give someone waiting for a bone marrow transplant a future.
More Work
VOLKSWAGEN CERTIFIED PRE-OWNED
VOLKSWAGEN
GOOD TO READ PACKS
BENNET
The Floating Boat
e.on
Dreamers.On
Porsche
QRistmas Jumper
subito
