Ma che t’immagini?!

Those who are not familiar with the Subito platform may not realize just how easy, safe and fast it is to make deals all across Italy. “What did you expect?” is the rhetorical question designed to address every doubt, while highlighting the benefits of the service.

The campaign later evolved by introducing the power claim “And you’re instantly smarter,” to show why Subito is a more practical choice compared to other services.