Make room for celebration

Today more than ever, we are meant to change.

The second episode of The Lift is here—the format IKEA uses to bring our collective desire for change to TV and the web. Once again, using the metaphor of the now-famous apartment building, the brand tells the story of a family's evolution—and that of their home—during the Christmas holidays. It’s the perfect time not only to experience change but also to gift it to others. A simple table and a few chairs are all it takes to transform any room into a fluid, versatile space, capable of adapting to the needs and passions of its inhabitants.