A real challenge

HUMANITAS FOUNDATION:

In Italy, Parkinson’s disease affects around 300,000 people, causing symptoms such as tremors, instability, and rigidity that can turn even the simplest everyday actions into real challenges.

To support the Humanitas Foundation’s research project, we created a multi-subject radio campaign that portrays a series of surreal “feats,” ending with a message that reminds listeners that the final outcome is something we can help write together.